"Hammond Phillips takes the time to understand our needs and then provide a tailor made service"
Burger King needed more High Street and Drive-thru' restaurants across the country. As a predominantly franchise based organisation, the development approach required a high degree of co-ordination.
- Identified the issues and immediately put into place a marketing campaign aimed at raising the profile of Burger King's requirement within the property market.
- Developed a bespoke database to cater for the hundreds of opportunities which were offered - and considered all of them.
- Established structured reporting procedures and agreed goals and targets with the client.
Within 12 months from instruction Hammond Phillips had successfully put into place a co-ordinated development approach. This led to openings in line with targets and importantly, a substantial pipeline of opportunities. This satisfied Burger King's development programme over a two to three year period.
"Hammond Phillips consistently take the time to understand our specific needs and then provide a tailor made service that continues to exceed our expectations. This approach is rare amongst agencies and puts them head and shoulders above the market."
Kevin Frost, Head of UK Property, Burger King.
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